How to Make an Ecommerce Website – The Marketing Component in our E-Commerce Website

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In Part 5 of this lesson we’re going to take a look at the Marketing component of a WordPress based e-commerce website. The Marketing element here consists of capturing the email of our customers, providing a value to our customers in exchange for that email and then following up with those potential customers with an email marketing campaign. The trick to all of this is always capturing the email for every transaction that we have with our customers. We want to capture the email when we make a Product Sale, when they make an Inquiry of us and when they request a Free Sample.


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