Cameron explains that the process of selling a $200 website is the exact same as selling a $20,000 website; the only real difference is the price point.
Stick Talk EP7: https://youtu.be/k3CWp2rF-IY
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One thing that I quickly realized is selling a $200 website is the exact same as selling a $20,000 website. The only difference is the price that you quote at the end. You figure out their pain points. You build trust on the call. You try to build rapport the best you can. Then you give the price at the end. You set up payment terms and you sign the deal.