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In the year 2000 Yahoo was worth $125 billion and was the front door to the entire internet. By 2016 it sold its core business for $4.83 billion — less than four cents on the dollar. Then the real story came out. A data breach affecting three billion accounts that the company had hidden for two years. A $35 million SEC fine. A deal price cut. And a Verizon rebrand that lasted exactly as long as it took for them to sell it again. This is the full story of how the company that could have bought Google for $1 million and Facebook for $1 billion spent twenty years refusing to answer one simple question — what is Yahoo? — until the market answered it for them.
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Yahoo
Jerry Yang
David Filo
Marissa Mayer
Jim Lanzone
Yahoo Finance
Yahoo Sports
Yahoo Mail
Yahoo News
Flickr
Tumblr
Alibaba stake
Microsoft $44 billion offer
Google vs Yahoo
data breach 2016
three billion accounts
SEC fine
Verizon acquisition
Apollo Global Management
Altaba
TechCrunch sale
AOL merger
Oath rebrand
dot com bubble
$125 billion valuation
internet search history
portal website
Artifact acquisition
digital media decline