An ABC investigation has discovered leading online retailer Kogan is operating a second website called Exclusive Brands, selling the same products with large price hikes.
There are calls for the consumer watchdog to launch an urgent investigation into whether discounts on Kogan.com are misleading.
Kogan has denied any wrongdoing.
Reporting by national consumer affairs reporter Michael Atkin, the Specialist Reporting Team’s Lucy Kent and ABC NEWS Verify’s Maryanne Taouk.
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