Website design is undergoing a transformation driven by AI.
These technological advancements, while impressive, allow anyone to construct visually immersive web experiences featuring scroll-driven video playback, custom shaders, dynamic canvas layouts, and complex micro-interactions.
Techniques once reserved for the most technical teams with fat budgets, are now becoming democratised, causing a massive influx of websites that are designed for max novelty factor, forgetting the true purpose of building a website: to generate an income.
No point trying to butter that up any other way.
In this video I explain what you can do to ensure your website stays focused and locked in on what actually works. Don’t get tempted by the token burning techniques peddled by website design influencers that pull you away from actual income producing levers.
Full article here: https://www.bravebrand.com/learn/brave-branding/dont-design-for-designers
Build your Digital Home: https://www.skool.com/bravebrand
00:00 Can You Tell What This Company Does?
01:17 Web Design’s Bodybuilder Phase
02:53 How Slow Websites Burn Revenue
04:01 Clarity Beats Visual Bloat
04:57 Aesthetic Narcissism and Peer-Driven Design
05:47 The Clarity-First Design Framework
06:02 Four Clarity-First Pillars in Practice
08:23 People Scan Websites — They Don’t Attend Them
09:29 Why Simplicity Signals Design Maturity
10:19 Build Websites That Drive Sales
Build owned, income-producing systems with us:
https://www.skool.com/bravebrand