How do you figure out what Meghan’s “100%” pledge was worth when her office won’t share any sales figures? The Daily Mail’s Alison Boshoff found a way. 🧮
In January, a glitch on the As Ever website briefly showed stock levels for about 24 hours, which revealed roughly a day’s sales. Alison filled the gaps generously and assumed a 50% margin, and landed at about $2,500 net for one day. Then she checked the Shop app, which shows sales over the last four weeks. Her new estimate is about $2,500 gross for jams and teas. That makes the net even smaller. When she put her numbers to Meghan’s office, they didn’t deny them. They just called them “speculative.” 👀
WATCH THE FULL VIDEO HERE: https://youtu.be/8fu5bazwaZ8?si=_wFEqQjmcixpa7XI
Read the article here: https://substack.com/home/post/p-220363252
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