Great social media content that sends people to a broken website is like having a beautiful storefront with a locked door 🚪
Here’s what we see when auditing local business websites, and why your social media efforts might not be converting:
The 3-Second Rule: Website visitors decide within 3 seconds whether to stay or leave. That’s faster than reading this sentence.
Common conversion killers:
Slow loading speed (over 3 seconds = 40% of visitors leave)
No clear value proposition on the homepage
Confusing navigation – visitors can’t find what they need
Missing contact information or hard-to-find phone numbers
No mobile optimization (60% of traffic is mobile)
Broken links or outdated information
Quick wins for Gwinnett businesses:
Speed test – Use Google PageSpeed Insights (free tool) to check load time
Mobile test – View your site on your phone. Can you easily find your phone number and address?
Clear headline – Visitors should understand what you do within 5 seconds
Call-to-action – Every page needs a clear next step (call, buy, schedule, etc.)
Local SEO basics – Include your city name and service area on your homepage
The connection: Your social media drives awareness, but your website closes the sale. If one is broken, the whole system fails.
Pro tip: Use Google Analytics to see which social media posts send the most website traffic, then optimize those website pages first.
Your website should be your hardest-working employee, not your biggest obstacle.
What’s the biggest website frustration you’ve experienced as a customer? 💬
#DigitalMarketing #shocksocial