Writer: Kyler Himes
Editor: Catlin Stevenson
Music by: @UFD-Music
Everyone is out to get you and nothing you do is private
A new online marketing tool lets people see who’s buying and selling advertisements on different websites, and it’s fundamentally changing how outsiders can observe this sort of thing
It’s called “DecryptAds” – and it essentially peels back the curtain surrounding the real-time bidding that advertising companies go back and forth with constantly
You can check which country the brokers are linked to, whether or not they’re a so-called “Geo-risk”, and what websites they’re linked with – and there’s around 20 THOUSAND to pick from
This is information that was always TECHNICALLY available to people – but DecryptAds makes it possible for anyone to easily see where the website they’re about to view’s allegiance lies, and who’s gonna have their info next