Pure cotton ethnic wear brand.🛍️
February: ₹6,18,476
March: ₹7,69,600: +24%
April: ₹29,85,134: +288%
same brand. same team. same product. same ads.
this is what 3 months of fixing the right things looks like.
no one talks about what actually happened between month 1 and month 3. here it is.
The first month (Feb) was the website. the store was running on a pirated theme and leaking conversions silently. broken checkout on mobile, no trust signals where the buyer was actually looking. we rebuilt it on a legitimate shopify theme. sales moved in week 1.
the second month (Mar) was the content. with a store that finally converted, we could see what the traffic was actually doing. the brand invested in a shoot with a relatable influencer, not aspirational, but someone their actual buyer looked at and thought “that’s me.” ROAS went from noise to signal. ₹7.6L. +24%.
By April the system was running.
₹29.8L. +288% in a single month. 383% up from where they started.
not just more buyers, the right buyers, finally landing on a store built to convert them.
the compounding only happens when the foundation is right.
most brands scale ads before fixing the store. they get growth that doesn’t stick. this one fixed the store first. the numbers compounded every month after.
comment Web and I’ll send you the full breakdown of exactly how we did it. 👇