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Want to land clients with GoHighLevel fast? In this episode, I sit down with James Clark, who hit 96 clients in under 2 years, and he did most of it through cold calling.
He breaks down exactly how he discovered GoHighLevel, what he sold first ($97 per month, no setup fee, no contracts), and the simple cold call framework he used to book meetings without sounding scripted. We also get into his “sample website” strategy to create instant perceived value, how he handles the “just email it to me” objection, when he started adding setup fees, and why hiring VAs early helped him keep the snowball rolling instead of stalling out building sites.
If you’re trying to start an agency, sign clients, and keep fulfillment simple, this is a blueprint you can copy.
✅ What you’ll learn in this video
•How James found GoHighLevel and decided to commit
•The exact offer that helped him close his first clients
•A cold call framework that sounds natural (not robotic)
•The “sample website” play that gets prospects to say yes
•How to turn “send it to my email” into a booked Zoom call
•When setup fees make sense and why pushback is smaller than you think
•Why VAs matter if you want consistent outreach volume
•How he thinks about packages, SEO value, and retention
James’ YouTube page: https://www.youtube.com/@realjamesclark
📌 ⏱ Timestamps
00:00 – How James discovered GoHighLevel
00:30 – Intro: 96 clients in under 2 years
02:44 – Sales influence and why he locked in
04:57 – First client story ($97/mo)
07:02 – Cold calling framework (natural, curiosity-based)
08:51 – Sample website strategy to book calls
09:41 – Handling “email it to me” objection
11:51 – Setup fees, pricing, and pushback
16:14 – Why he hired VAs early (and how it helped scale)
19:23 – Review automation and what clients actually use
21:36 – Hiring VAs and cold callers on Upwork
31:53 – Advice for beginners: don’t wait months to start
36:53 – Wrap up / final thoughts
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Disclosure: I am an independent entity from HighLevel. I am not an agent or employee of HighLevel and have no authority to make binding contracts or represent HighLevel. I receive referral payments from HighLevel. The opinions expressed here are my own and shall NOT be interpreted or considered as representations, guarantees, or statements made by HighLevel Inc or any of its subsidiaries, agents, or assigns.
Results are not guaranteed. Interested in the equipment I use to make these videos? Check out all the equipment I use here: https://www.amazon.com/shop/claylawrence/list/2B6FFCUMTXQF8?ref_=cm_sw_r_cp_ud_aip_sf_list_spv_ons_list_d_1FHSH33QHN11EKZ7JN8D_1