Craigslist began as a simple email list that founder Craig Newmark sent to friends in San Francisco. When demand outgrew email, he transformed it into a basic website with almost no design, intentionally keeping it simple and community-focused. That minimalist approach helped Craigslist become one of the most profitable businesses in internet history, generating over $1 billion in annual revenue with just a few dozen employees. Sometimes the most powerful business strategy isn’t adding more features, it’s refusing to add them.
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